reception theory

Audience response
Reception theory states that media texts are encoded by the producer; they are loaded with values and messages that the producer wishes to convey to the audience. furthermore, the text is then decoded by spectators. although, different spectators will decode the text in different ways that may not be similar in how the producer intended.

There are 3 different encode meanings
 Dominate
·         How the producer wants the audience to view the media text. For example watching a speech and agreeing with it.
·         An audience member might take this reading because, they have clear messaging, the audience member is the same age/ culture, relevant to modern society, easy to follow narrative, deals with relevant themes or they like the chosen genre.
Negotiated
·         This is a compromise between the dominate and oppositional readings, where the audience accepts parts of the producer’s view, but has their own opinion as well. For example no agreeing or disagreeing with a speech.
·         An audience member might take this reading because, the audience member likes the chosen genre, is of the same age as you and understands some of the messages, but the narrative is complex and this inhibits a full understanding.
Oppositional
·         When the audience rejects the preferred reading, and creates their own meaning of the text. For example they do not agree with a speech at all.
·         An audience member might take this reading because, the video has difficult themes, may disagree with the message, dislike the chosen genre, it has a complex narrative, doesn't deal with modern day themes, audience member may have different beliefs, or a different age group.

The factors that could affect the dominate, oppositional or negotiated reading:
·         Life experience
·         Mood at the time
·         Age
·         Culture
·         Beliefs
·         Gender

preliminary task

this is the plan for the preliminary task 

Teacher assessment

WWW: Some good information about the companies and you discussed them more in detail.
EBI: If you covered the questions given about the companies, to ensure that you develop enough of a comparison between them.

Effort: S 

I have made an improvement by going back and covering all the questions about the different companies, this has helped me understand the different companies and what they do differently. 

up-6 shots

 The genre is romantic adventure, this is shown in this shot because they are newlyweds and she is wearing a wedding dress, they also have just bought this house because of the sign outside, the bright colours highlight the fact that they are both happy at this moment in time and also are in love whcih fits into the romantic conventions of a romantic adventure film. the song is played all through the opening scene which has become iconic and the sign is foreshadowing their own adventure together; it being their life.

this mid shot reveals the couple starting their adventure together and showing how close they are. the type of camera shot is important to highlight the characters facial expressions and actions. the look on the womans face looking up at her husband shows her love for him. the bright colours have developed behind them symbolises their bright dreams and future as a long lasting couple.

This is a long shot of the house completed comparison to the house as it started this supports the idea that the sign outside the door when they first moved in there is a sign to show their adventure because the house is completed, the colours are bright and bold showing that this is a happy time and that everything is a going good in their life and even the trees have blossomed to show that everything is much more happier.  

 By the colouring of this long mid shot you can tell that something bad as happened shown by the gloomy/grey colours. the fact she is crying in her hands means she has had some bad news about having a miscarriage. at this point the music starts getting deep and dramatic to highlight the fact that she has just lost her baby.

this wide shot shows the dreams and future of the characters and also lets the audience know the direction of the story line as an aim tobe fulfilled has been set. this shows characteristcs of them both that tap into the genre of film also, theyre both adventurouse. In addition to thier charaterictics, the choice of clothing is rather casual and normal showing how the couple dont take themsleves too seriously or have a lot of money to waste on fancy clothes. the fact that the painting is brighter than anything else in the room draws the attention of the audience straight to it, this shows its importance. although the colour choice of the painting is shades of blue which symbolises sadness and misery, this symbolises how something bad happens along the way of reaching their goal.

A close up of the books ensure the audience realising the significance of it and how much it means to the character. it is the starting point of the whole film and its story line. the dual colours of the books suggest that it is old and well worn meaning that it contains plans that have been dreaming of for a long time. also the slight sight of the woman's position laying in bed and quite clearly wearing a hospital dress shows that the passing on of this book is symbolic of her pass away within the next few scenes to come.

script:
(in the common room sits a girl doing her work, her boyfriend walks in to deliver the bad news, he pulls a chair up next to her)
Girl: what's wrong?
Boy: I've got something to tell you, i did something bad this weekend.
Girl: what?... what have you done?
Boy: i...i slept with someone else.
Girl: what?! who was it?
Boy: im not saying
Girl: well was she worth it?
Boy: id rather not say
(girl gets up to walk away, the boy gets up to grab her, girl slaps him round the face and storms off.)

male gaze- laura mulvey

This is basically how we see woman in the media, how men see woman how women see women and how women compare themselves to other women. 1975 they put in perfect woman for the entertainment of the heterosexual male.
this is when the camera is fixed on the woman and highlights her curves, woman are known as a status of objects.
this is apparent even when there is no need for females to be seen as sexy e.g. the millers, the mum comes across very sexy when she is suppose to be a mother.
However, some people enjoy being looked at in that way e.g. beauty pageants.
woman: chocolate box,invitational,super-smiler, romantic or sexual = marjorie (1980)
men: carefree, pratical, seductive, comical, catalogue = trevor (1975)
you couldn't answer all the questions because you were so focused on looking at the girl as she is the focus and the gaze of all public audience

tordovs theory

He believes in the narrative theory and the codes, there are two parts of the narrative theory; structure and elements.

 1.this theory shows that the equilibrium (all is good and normal) 

2.distribution of that order by an event 

3.recognition that the disorder has happened 

4. try to make it better

5. try to go back to normal- equilibrium 

house at the end of the street:

equilibrium: a mother and daughter move into a new house in america 

distribution of events: they hear rumours about the house that is very close to them about a the family and how they were killed by the daughter, now the son only lives there. 

recognition of distribution: daughter gets kidnapped by the son in the house and pretends its his sister

attempts to repair damage: the mum goes to the house to try and save her 

a return to new equilibrium: they move back to old house away from their new house and lives happily ever after 

   

juno camera angles and shots

camera angles

Xcu (extreme close up) used to show emotions e.g. an eye crying

Cu (close up) use to show facial expressions

Ms (mid shot) use to establish more about the character their appearance

Lms (long mid shot) see everything but their feet, up to their shins

Ws (wide shot) more of the setting

Lws (long wide shot) even more setting will be established

Es (establishing shot) to show where they are.

camera shots

high angle- to show who is important

low angle- to give authority to characters

panoramic or swipe- used in conversations or to establish the setting.

birds eye view- establishing shot normally car chases or seeing the city e.g. new York

point of view- from the characters point of view.

canted angle-to form distortion, when something isn't right e.g. the character is hurt

over the shoulder- this is also used when a conversation is used in a film.

tracking- used when someone is running along or in a car, to keep up with the actor

high end films VS low end films

Expensive movies vs cheap from daisybarnett46 + poppymassey69


improvements: Both institutions are well known, however Warner brothers are a more established institution as they have made some of the most iconic films out there that we know so well. also the logo is much more recognisable and more memorable to the public eye. this makes the film more applicable to the audience to go and watch the film whereas BBC films isnt as recognisable to the a mass audience.

They both focus on a lot of different genres in their institutions and believe in making vary of films. Warner bros have been around for 90 years and BBC have been around for 100 years so they both are very established and experienced.  

drive opening analysis

Drive opening analysis from massey_1

new film ideas

Control the crazy-
horror set in the 1990's in seattle america
young aspiring business woman in her 20's
starts off a man being drugged every day in a mental institution where a woman beats him and sexually abuses him every day.
goes to her first rave; a man approaches her with a pill telling her it will change her view on life, so she takes it.
starts to hallucinate and hears voices in her head and passes out wakes up and finds herself on the woody area wonders around and see's a mental institution (same as the man) and he starts to call her a different name and says she has escaped from here he gives her pills and sexually abuses her like the man had done to him goes on for a few weeks then they try to convince her she is crazy.
turns out that she is imagining her 'old' life and he is her therapist trying to get her back on track she remembers that she was the one who sexually abused him and he was her husband the next morning she goes back to her old self thinking he captured her.