Question 4

Question 4. Who Would Be The Audience For Your Media Product?

At the beginning, before we had started any filming, we planned out what genre we would like to do. We decided,

through research, looking at films like 'The Possession' and 'Sinister' that you could take horror and thriller anyway you wanted to. We looked at the common age certificate on various horror films and these were usually 15 or 18. Therefore, due to this research that we have found, we decided to aim our film at an audience between

16-25. This would mean our certificate would have to be 15, allowing our audience to drop a year, but this will not effect them as it is still suitable for the to watch.      

We decided that not only was this specific target audience the ideal age for horror films, but as a group we are in the middle of this age range therefore our input and opinion is vital. We can chose what we want and what we enjoy as we are the majority. We can also ask our friends what they enjoy so that we can make this aimed at our target audience in the best possible way.                                                                                              Our film does not have specific gender that we are aiming it at, but it is known that males tend to watch more horror films. We produced our film so that it would appeal to both genders using various techniques. Our female and male characters are both attractive therefore this will appeal to both genders. The male audience will be attracted to Poppy, our main female character as she is very pretty and tiny. The female audience will be attracted to David, our main male character as he is very manly and attractive.

We chose our film to be high budget as lots of special effects will be needed. This is a common convention of a horror film. It will be shown in all cinemas for example Vue, Empire and Odeon, all over the country and even internationally. This will widen our audience to a larger amount of people, and maybe even older people. 

Our specific target audience will most commonly watch Hollywood movies such as Spider-man or Captain America as these are high budgeted. These films include well known actors and actresses and this is what intrigues the audience as they will favouritise their well loved actor over a film with low status actors involved.